FordStore Launch

Ireland's first FordStore


Cork City Centre was abuzz with excitement on Friday 04th March as CAB Motors unveiled the NEW Ford Mustang, available to customers in Ireland for the very first time, and the NEW Ford Vignale coinciding with the official opening of its FordStore at its dealership on the Monaghan Road.

People all over the world have had Mustang envy following visits to the USA where the magnificent Ford Mustang is King of the Road. Now, the sleek and sassy Mustang is about to strut its stuff at CAB Motors, Ballintemple, Cork, with an order book already stuffed with orders for this iconic car with its recognisable shark-bite front fascia.

Star of several movies over the years, for the first time since it was launched in 1964, the new specially developed ‘European’ Ford Mustang is now available as a right hand drive model.

‘Up until now, left hand drive Mustangs imported from the US were the only models that car fans would have seen here,’ said Ciarán McMahon, Chairman and Managing Director of Ford Ireland. ‘That is all set to change now that the sleek, all new Mustang has arrived on our shores. We are sure that the new eye-catching Mustang will become a common sight on the motorways and by-roads of Ireland.’

‘As you would expect, the new Mustang is modern, technologically advanced and forward-looking, but its look also harks back to the heritage of Mustang’s unique identity that has inspired Ford customers for generations – it is a great mix of the old and the very, very new. And true connoisseurs of great driving dynamics will be delighted to hear that the new Mustang is a wonderful driving experience’, concluded McMahon.

‘Excitement around the launch in Cork is palpable,’ said Conor Cavanagh, Dealer Principal at CAB Motors. ‘The car has appeal for both genders; is affordable, and in popular parlance – very cool! From the Oval Office to the set of Grey’s Anatomy, stars and leaders have joined in the love affair and Corkonians are queuing up already to join that elite group! Even though the car has never been sold in Europe until now, the Mustang’s reputation for performance and its iconic status as a symbol of the free, open road is well implanted in the psyche of motorists across Europe.’

Mr. Cavanagh added that “Coinciding with the launch of the Ford Mustang, we were delighted to officially unveil the NEW Ford Vignale and the first ever ‘FordStore’ in Ireland by celebrity chef Kevin Dundon. Our FordStore is a dedicated area of easy to navigate zones which offer a cutting edge customer experience using intelligent digital solutions to showcase technologies and product attributes in an interactive and engaging way.”

More than nine million Mustangs have been sold since it was first launched in 1964. The world’s most-liked vehicle on Facebook, Mustang has made thousands of appearances in film, television, music and video games and has been developed with world-class performance-driving dynamics and usability in mind – and includes a significant amount of advanced driver convenience and driver aid technologies.

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